LocoNav’s demo page contained too much generic content, which diluted the message. They wanted to make the value proposition clearer, improve form trust signals, and remove unnecessary friction points that discouraged sign-ups.
Page was overloaded with irrelevant information for a demo request step.
Illustrations lacked clarity and didn’t reinforce the demo’s value.
Form asked for sensitive personal data, causing drop-offs.
Streamlined content focused on the value of booking a demo.
Relevant visuals reinforced messaging and credibility.
Form optimized for trust and ease of completion.
