Supermetrics had a well-established brand and steady demo page traffic, but too many users were abandoning the form before completion. They wanted to restructure the form experience, reduce friction, and build trust to increase demo bookings without sacrificing lead quality.
Form was overloaded with too many fields on a single page.
Repeating field labels and hints caused unnecessary confusion.
Too many exit points distracted users from completing the process.
Multi-step form structure made the process clear and predictable.
The form was designed to feel like users were telling a story about themselves—something people naturally enjoy—keeping them engaged until completion.
Each step featured a relevant testimonial with a realistic photo, increasing trust and user involvement.
