Joinblvd had a steady flow of visitors reaching their demo page, but too many dropped off before completing the form. They sought improvements in form clarity, visual hierarchy, and overall user experience to drive higher conversions.
Overwhelming form in a scrollable window.
Repeating field labels and hints caused confusion.
Text on the banner image was hard to read in some places.
Form split into 3 logical steps.
Clear, structured field labels made the form intuitive.
Better contrast and readability increased user interaction.
