Kustomer was generating a high volume of traffic to their demo page, but lead quality was inconsistent. They needed a balance between attracting more bookings and ensuring that sales received well-qualified leads.
Page was text-heavy, making it hard to navigate.
Inconsistent design created a disjointed experience.
Short form didn’t collect enough information for sales to qualify leads properly.
Concise messaging made the page more engaging.
Consistent design elements created a seamless experience.
UX form adjustments balanced lead quality and conversion rates.
