Adverity’s demo page contained too much text without clear prioritization, making it hard for visitors to understand the key takeaways. They wanted to streamline the content, enhance the form experience, and guide users toward a confident demo request.
Too much text without emphasis, making key points hard to find.
Excessive text around form fields created cognitive overload.
Multiple dropdowns reduced conversions.
Key points highlighted for quick scanning.
Simplified form experience reduced user effort.
Clear step-by-step process increased form completions.
