French Bee case study
Fixing lead leakage on high-Intent booking pages
Challenge
Operations teams struggled with managing bulk bookings due to a complex platform, leading to potential loss of business from corporate clients.
Outcome
A 47% increase in flight bookings was achieved by improving the booking workflow, making it easier for operations teams to manage travel logistics effectively.
How we got there
Usability testing uncovered key pain points in the booking process, and targeted adjustments improved the user experience for high-intent users.
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