FiatProfessional.com case study
Boosting task completion & reducing drop-offs for fleet management
Challenge
Operations teams faced navigation issues on FiatProfessional’s platform, causing delays and lead leaks in vehicle procurement.
Outcome
Improved navigation increased satisfaction by 84% and task completion rates by 48%, minimizing drop-offs.
How we got there
Usability studies exposed navigation pain points, leading to enhancements in content access and user flow for operations-focused users.
"Navigating our fleet management system was a headache for our operations teams, but after working with Daria, we saw an immediate improvement. The usability studies they conducted were spot on, identifying the exact issues we needed to address. Their navigation enhancements increased task completion rates by 48%, and our teams are now much more satisfied with the platform. We’re grateful for her expertise in making our processes more efficient."
Lisa Ozvoldik
Marketing Specialist, Fiat Professional
