Portal Facebook devices case study
Enhancing task completion & user retention
Challenge
Complex UX hindered task completion and caused communication drop-offs for operations teams, raising concerns over user retention.
Outcome
UX improvements raised task completion and satisfaction rates from 20% to 95%, leading to effective, long-term device adoption.
How we got there
Eight rounds of surveys helped identify usability challenges, and iterative improvements were made to reduce friction and support team needs.
"Daria’s attention to detail and iterative approach were exactly what we needed. From the start, she demonstrated a clear understanding of the challenges we faced with task completion and satisfaction rates. Her solution-focused mindset, paired with her methodical testing process, helped us reach a 95% satisfaction rate—an outcome that went beyond our initial goals. Daria is a true professional and someone who delivers exceptional results."
Gary Yuen
Product Manager, Facebook
