Trusted by B2B SaaS teams for CRO and UX consulting:

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Hi! I’m Daria 👋

I help B2B SaaS companies boost demo bookings through conversion-focused demo page redesigns.

My approach is rooted in the same proven methods I used to optimize high-intent pages for leading tech brands.

I turn your demo request page into a high-converting, frictionless experience

using proven UX and CRO strategies.

Multi-step form redesign

Transforms long, overwhelming forms into a step-by-step experience, reducing drop-offs and increasing signups.

Optimized user flow

Custom redesign using SaaS-specific UX and CRO best practices tailored for demo booking pages.

Data-driven refinement

A/B testing powered by quant performance data and qual buyer insights, ensuring every change is based on real user behavior.

Here’s how I redesign your demo page for higher conversions

A demo page that converts visitors into leads, minimizes form friction, collects the data you need, and aligns with your SaaS goals.

1. Diagnose & audit

Laying the foundation for improvement:

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Convert your single-page form into a multi-step form using Leadcapture.io—no dev team needed.

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Run an A/B test to measure the initial impact.

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Conduct a UX & CRO audit of your demo page and overall user journey.

1. Diagnose & audit

Laying the foundation for improvement:

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Convert your single-page form into a multi-step form using Leadcapture.io—no dev team needed.

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Run an A/B test for 14 days to measure the initial impact.

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Conduct a UX & CRO audit of your landing page and overall user journey.

2. Data-driven redesign

Using real insights to optimize design:

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Based on test results, I create a custom Figma redesign of your demo booking page.

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Optimize form details beyond the capabilities of third-party tools.

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Add a buyer insight question to collect both qualitative and quantitative user data for deeper analysis.

3. A/B testing & optimization

Refining for maximum conversions:

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Wait for 50 responses from your form.

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Within 3 days, analyze both quantitative (A/B test data) and qualitative (buyer insights) to develop 5 testable hypotheses.

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Run A/B tests using Convert.com—fully managed by me, with zero dev team effort required.

3. A/B testing & optimization

Refining for maximum conversions:

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Wait for 50 responses from your form.

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Within 3 days, analyze both quantitative (A/B test data) and qualitative (buyer insights) to develop 5 testable hypotheses.

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Run A/B tests using Convert.com—fully managed by me, with zero dev team effort required.

If you're considering Daria's firm for your UX projects, don't hesitate - you're going with a winner!

Director of User Experience, Apple

"What about actual results?"

Here are some examples of my previous clients:

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+27% demo booking CR
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+18% SQL
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-14% CAC
Check "before" and "after"
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+43% demo booking CR
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+22% SQL
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-16% CAC
Check "before" and "after"
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+65 demo booking CR
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+39% SQL
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-21% CAC
Check "before" and "after"
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+114% demo booking CR
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+58% SQL
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-29% CAC
Check "before" and "after"
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+38% demo booking CR
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+22% SQL
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-23% CAC
Check "before" and "after"
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+22% demo booking CR
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+10% SQL
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-14% CAC
Check "before" and "after"
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+51% demo booking CR
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+33% SQL
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-19% CAC
Check "before" and "after"
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+35% demo booking CR
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+20% SQL
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-14% CAC
Check "before" and "after"

Is working with me same as traditional outsourcing?

I redefine demo page optimization by delivering specialized, high-impact redesigns with unmatched speed, focus, and cost efficiency.

Criterion

ROI Impact

Cost


Optimization Approach

Implementation Speed

Flexibility & Customization



Post-Implementation Support

Workflow & Availability

Point of Contact

Scope of Work


Design Delivery Format

Working with me

High-impact, data-driven results – Specialized in SaaS demo pages, A/B testing, and multi-step form optimization for maximum conversion lift.

Fixed $3K price, no hidden fees.

CRO + UX-focused, specifically designed for multi-step demo booking forms.

7 business days for redesign, A/B testing duration depends on traffic.

Fully customized to match your brand, seamless integration with your existing site.

A/B testing included – I optimize your new form with 5 test variations based on real user data.

Available 24/7 for quick adjustments and iterations

You work directly with me – no middlemen, no miscommunication.

Laser-focused on optimizing your demo booking page for conversions.

Figma file, ready for dev handoff – seamless and industry-standard.

Agency

General CRO improvements, but lacks SaaS-specific expertise, leading to lower ROI.

Unclear pricing, can increase based on complexity.

Typically focused on broader CRO, may not prioritize UX improvements.

Slower timelines due to multiple client projects.

Standardized templates that may not fit your needs.

Limited post-launch support unless paid separately.

Slow response times due to agency bureaucracy.

Multiple points of contact, unclear accountability.

Prefer full-site CRO, which can dilute focus.

Varies by agency, may require additional adaptation.

In-house team

ROI depends on team expertise and willingness to experiment with new approaches.

Higher long-term costs (salaries, benefits, tools).

Varies based on team skills—may lack deep CRO/UX specialization.

Internal priorities may delay execution.

Customizable, but requires internal effort and resources.

May lack time or expertise for ongoing optimization.

Limited to 40-hour workweeks, availability depends on internal workload.

Internal hierarchy can create delays and bottlenecks.

Teams juggle multiple priorities, slowing progress.

Internal teams use different tools, creating potential compatibility issues.

Here’s what customers say about the working with me:

We thought our demo page was fine—until we saw the numbers. Turns out, we were losing a huge chunk of potential customers just because of small friction points. Daria came in, made some smart changes. The result? A 43% increase in demo conversions and better-qualified leads for our sales team. Game-changer.

Elina Maunula

Sales Executive

We’ve worked with CRO people before, but Daria is different. She’s not just tweaking buttons or headlines—she thinks about the full funnel. Every change she made had a clear reason behind it, and the results spoke for themselves.

Antoine Batsalle

Product Manager

Our conversion rate wasn’t terrible, so I wasn’t sure we even needed help. But after working with Daria, our demo bookings jumped by 65%. I still can’t believe how much we were leaving on the table.

Sydney Slater

Senior Manager, Digital Marketing

I was expecting months of testing before we saw any impact, but within a week, we started seeing more demo requests coming in. By the end of the project, our conversions were up 38%, and our cost per qualified lead dropped by 17%.

Heather Webb

Sr. Marketing Manager

We knew our demo page had issues, but we didn’t realize how much they were costing us. Daria helped us simplify the experience and optimize for conversions. The changes felt seamless to users but made a big impact on bookings.

James Davidson

Product Analyst

One thing I really liked—there was no guesswork. Every change we made was based on actual data, and we always knew why we were testing something. It made the whole process super easy to trust.

Veronica Vinocurov

Online Marketing Expert

We assumed our numbers were normal. But after Daria optimized our demo page, our conversions jumped by 48%. Now I keep wondering, “How much business were we missing before?”

Alix McKee

Sales Market Analyst

I thought optimizing the demo page would be a dev-heavy project, but nope—Daria used third-party tools for testing, so we got real results without waiting for engineering. Once we knew what worked, our dev team just built the final version.

Haris Zizak

Senior Account Manager

We’ve spent months optimizing other parts of the funnel, but fixing our demo page had the biggest impact. More demos booked, better leads, and no extra ad spend. I wish we had done this sooner.

Christine Miller

Customer Marketing Manager

Honestly, I was skeptical at first. But after seeing our demo conversion rate jump by 42%, it became pretty clear: this was the best money we spent this quarter.

Kira Hoskey

Marketing Coordinator

What I loved about working with Daria is that she didn’t just hand us a list of ideas. She actually made sure everything was tested, analyzed, and improved. Felt like she was part of our team.

Justine Lee

Software Engineer

Our ads were driving solid traffic, but we kept losing people right before they talked to sales. Daria helped us fix that leak, and suddenly, everything started working better.

Gülşan Özer

Business Development Representative

We were worried that optimizing for more conversions might mean lower-quality leads. But somehow, we ended up with both—more demos booked, and better conversations for our sales team.

Ines Staab

UX Researcher

Daria didn’t do anything flashy—no fancy animations, no gimmicks. Just smart, thoughtful improvements that made it easier for people to say “yes” to a demo. And it worked.

Celestina Ogunremi

Customer Solutions Representative

We weren’t just struggling with low conversions—our leads weren’t great either. Daria made some changes that didn’t just get us more demo requests, but better-quality ones. Within a few weeks, our sales team started telling us, “Whatever you did—keep doing it.”

Tannya Jaiswal

Customer and Partner Marketing

Pricing

Demo booking page conversion optimization

one time payment

$3,000

Key Features

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Multi-step form redesign & initial A/B test

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UX & CRO audit of your current demo booking page

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Custom Figma redesign based on test insights

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Buyer insights collection (qualitative & quantitative data)

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5 A/B test variations to refine conversions

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3 Final conversion report & implementation-ready assets

Starter Plan

Perfect for small businesses just getting started with CRM.

USD69

Key Features

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Contact management for up to 500 clients

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Basic reporting and analytics tools

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Email integration for streamlined communication

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Access to customer support via email

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Automated workflows and task management

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Pro Plan

Designed for growing that need advanced CRM capabilities.

USD99

Starter Plan +

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Contact management for unlimited clients

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Advanced reporting and analytics

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Integration with popular third-party applications

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Automated workflows and task management

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Priority customer support via chat and phone

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Frequently Asked Questions

1. Why focus on the demo booking page?
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2. How much of a conversion boost can I expect?
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3. Do I need my dev team?
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4. How long does this take?
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5. Why is a multi-step form better?
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6. How is this different from an agency?
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7. What if I already have a multi-step form?
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8. What do I get at the end?
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