avg. lift in demo page conversions
high-intent pages optimized
tactics most marketers overlook
Use real insights to fix friction, sharpen messaging, and guide visitors to take action.
From sign-up to demo to MQL to customer - I pinpoint the biggest leaks and high-leverage fixes.
Build, test, and scale winning variants. Then document it all so your team can evolve the strategy without outside help.
Check your potential ROI below!
After years of optimizing funnels, I’ve built a focused, repeatable system to uncover what’s not working - and test what does.
Kickoff call + deep dive into your goals and funnel
Install behavioral analytics (heatmaps, session recordings, etc.)
Review GA, sales calls, support chats, and user feedback
Identify friction, messaging gaps, UX dead zones, and quick wins
Kickoff call + deep dive into your goals and funnel
Install behavioral analytics (heatmaps, session recordings, etc.)
Review GA, sales calls, support chats, and user feedback
Identify friction, messaging gaps, UX dead zones, and quick wins
Prioritize the highest-leverage opportunities
Build high-impact challenger variants - new copy, layout, CTAs, or UX flows
Create wireframes, messaging, and behavior logic
QA everything before launch
Bi-weekly reports with performance metrics
Extract key insights from user behavior
Roll out winners and adapt them across your site
Bi-weekly reports with performance metrics
Extract key insights from user behavior
Roll out winners and adapt them across your site
Not quite. I focus on one thing: turning your underperforming B2B SaaS website into a conversion engine - with sharper messaging, better UX, and insights grounded in real buyer behavior.
Specialization
Process Depth
Testing & Iteration
Post-Launch Support
Workflow & Availability
Deep focus on CRO for sales-led B2B SaaS. Optimized for lead gen, demo conversion, and full-funnel lift.
Full-funnel audit, behavioral research, and a range of user research methods to avoid “A/B guesswork.”
Includes A/B testing framework, behavior tracking, and insights you can reuse across your site.
Available post-project for follow-ups and strategic guidance if you want to keep running CRO internally.
I work directly with a small number of clients at a time - which keeps the process fast and responsive.
General CRO or landing page chops - rarely specialized in SaaS or pipeline-building.
Often limited to basic analytics or surface-level research.
Pricing, deliverables, and timelines often shift mid-project.
Support is limited or gated behind extra fees.
Slower execution due to agency layers and bottlenecks.
Broader focus, but rarely deep CRO expertise specific to SaaS funnels.
Depends on internal bandwidth and expertise. Execution is often fragmented or slow.
Testing is often ad hoc or limited by tooling, traffic, or process gaps.
Depends on team bandwidth and shifting priorities.
Availability depends on internal workload and competing projects.
We thought our demo page was fine—until we saw the numbers. Turns out, we were losing a huge chunk of potential customers just because of small friction points. Daria came in, made some smart changes. The result? A 43% increase in demo conversions and better-qualified leads for our sales team. Game-changer.
We’ve worked with CRO people before, but Daria is different. She’s not just tweaking buttons or headlines—she thinks about the full funnel. Every change she made had a clear reason behind it, and the results spoke for themselves.
Our conversion rate wasn’t terrible, so I wasn’t sure we even needed help. But after working with Daria, our demo bookings jumped by 65%. I still can’t believe how much we were leaving on the table.
I was expecting months of testing before we saw any impact, but within a week, we started seeing more demo requests coming in. By the end of the project, our conversions were up 38%, and our cost per qualified lead dropped by 17%.
We knew our demo page had issues, but we didn’t realize how much they were costing us. Daria helped us simplify the experience and optimize for conversions. The changes felt seamless to users but made a big impact on bookings.
One thing I really liked—there was no guesswork. Every change we made was based on actual data, and we always knew why we were testing something. It made the whole process super easy to trust.
We assumed our numbers were normal. But after Daria optimized our demo page, our conversions jumped by 48%. Now I keep wondering, “How much business were we missing before?”
I thought optimizing the demo page would be a dev-heavy project, but nope—Daria used third-party tools for testing, so we got real results without waiting for engineering. Once we knew what worked, our dev team just built the final version.
We’ve spent months optimizing other parts of the funnel, but fixing our demo page had the biggest impact. More demos booked, better leads, and no extra ad spend. I wish we had done this sooner.
Honestly, I was skeptical at first. But after seeing our demo conversion rate jump by 42%, it became pretty clear: this was the best money we spent this quarter.
What I loved about working with Daria is that she didn’t just hand us a list of ideas. She actually made sure everything was tested, analyzed, and improved. Felt like she was part of our team.
Our ads were driving solid traffic, but we kept losing people right before they talked to sales. Daria helped us fix that leak, and suddenly, everything started working better.
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We were worried that optimizing for more conversions might mean lower-quality leads. But somehow, we ended up with both—more demos booked, and better conversations for our sales team.
Daria didn’t do anything flashy—no fancy animations, no gimmicks. Just smart, thoughtful improvements that made it easier for people to say “yes” to a demo. And it worked.
We weren’t just struggling with low conversions—our leads weren’t great either. Daria made some changes that didn’t just get us more demo requests, but better-quality ones. Within a few weeks, our sales team started telling us, “Whatever you did—keep doing it.”
